Flora plant butter advert

[Clive]

Consumption of Hexane solvent which is in these plant oil product's can't be doing people any good at all, is proven to destroy the nerves in our body, but nobody seems to worry

and that is what GOOD marketing from the likes of AHDB etc should be making clear


If Flora want to market by being critical of the process to make milk (a cow). we should hit back with pointing out how nasty their process is

UK ag is FAR to polite for its own good

 

[delilah]

Butter also lasts though. I've got 250g packs in the fridge that have a best before date that's 5 months away and it'll still be good after that.

Will do some shopper research on that one. Laters.

You’re being a little over sensitive. The main criticism of smaller bottle sizes was the cost of extra packaging and handling.

I don't recall anyone putting up firm numbers to back that one up. Because there are no firm numbers to back it up. Smaller the pack size, greater the margin. Basic rule of retailing.

There may well be a market for small bottles somewhere

Yup. The people who use your vending machine are about as representative of the general public as are the people who buy our meat boxes.

 

[delilah]

and that is what GOOD marketing from the likes of AHDB etc should be making clear


If Flora want to market by being critical of the process to make milk (a cow). we should hit back with pointing out how nasty their process is

UK ag is FAR to polite for its own good

Thing is, the dairy processors are getting into plant based alternatives. Which makes it a tad awkward for the industry to criticize them.

 

[Clive]

Thing is, the dairy processors are getting into plant based alternatives. Which makes it a tad awkward for the industry to criticize them.

just market MILK - simple as it gets stuff thats 100% natural, thats should be the basis of marketing as their is growing demographic that really values the absence of UPF's


who does AHDB';s marketing @Levy Believer ?

 

[delilah]

just market MILK - simple as it gets stuff thats 100% natural, thats should be the basis of marketing as their is growing demographic that really values the absence of UPF's

You need to go on the Ara thread and say that. Wear a hard hat though.

 

[Clive]

You need to go on the Ara thread and say that. Wear a hard hat though.

a high protein 100% natural product that can be low fat if you choose should be the easiest thing in the world to market

 

[delilah]

a high protein 100% natural product that can be low fat if you choose should be the easiest thing in the world to market

Agreed. Yet the dairy processors are running their cow based products down and pushing their plant based products. There are reasons for that.

 

[Muddyroads]

Agreed. Yet the dairy processors are running their cow based products down and pushing their plant based products. There are reasons for that.

Margins dear boy, margins.

 

[Happy hillbily]

I think I said in reply to your original post that when we started selling milk, we offered three sizes of bottle. 500ml, 1 litre or 2 litre. We didn't even use the whole pack of 500ml bottles, and when we stopped doing them, 1 person complained. Never has anyone else ever said we need smaller bottles. There may well be a market for small bottles somewhere, but not for us. I've just watched someone leave our vending machine with 50 litres (25 x 2litres) of milk, I'd argue we should have bigger bottles!

And there's me using 5 litre bottles to bring the milk from the tank to the house !

 

[vantage]

I think I said in reply to your original post that when we started selling milk, we offered three sizes of bottle. 500ml, 1 litre or 2 litre. We didn't even use the whole pack of 500ml bottles, and when we stopped doing them, 1 person complained. Never has anyone else ever said we need smaller bottles. There may well be a market for small bottles somewhere, but not for us. I've just watched someone leave our vending machine with 50 litres (25 x 2litres) of milk, I'd argue we should have bigger bottles!

Sounds to me like you need a mobile bulk tank for them!

 

[Tim G]

Sounds to me like you need a mobile bulk tank for them!

I do wonder what some people do with it to be honest, not that I'm complaining. The record was 47 x 2 litre bottles, and he only stopped at 47 because we ran out of milk. I'd say most people would take somewhere between 10 and 30 litres a week.

 

[delilah]

Margins dear boy, margins.

Well, yes, but the margins will be what they have always been, and they weren't pushing plant based over cow based till now. What has changed is the environmental imperative; plant based is better for the planet, and is being pushed as such. Scope 3 box ticked.

 

[FarmerWasty]

Arla reduced pack sizes to 200g, not sure how it’s panned out, I think it was more shrinkflation.

They reduced package size and also reduced the cost of product so it's the same 1kg price. It's worked very well for them. Clawing back the sales they lost after price hiking too far.

 

[primmiemoo]

 

[primmiemoo]

Butter also lasts though. I've got 250g packs in the fridge that have a best before date that's 5 months away and it'll still be good after that.

Butter freezes really well, too.

 

[delilah]

They reduced package size and also reduced the cost of product so it's the same 1kg price. It's worked very well for them. Clawing back the sales they lost after price hiking too far.

There you go then . They should try smaller still .

I do wonder what some people do with it to be honest

They are taking it into town and flogging it in half pint bottles .

 

[Tim G]

There you go then . They should try smaller still .



They are taking it into town and flogging it in half pint bottles .

,
They are more than welcome to that job.

 

[crashbox]

I understand the "Plant B*tter" trade mark was challenged by Dairy UK through the Intellectual Property Office, who permitted it's use as the word "butter" is not spelt.

Therefore not subject to The Spreadable Fats (Marketing Standards) and the Milk and Milk Products (Protection of Designations) (England) Regulations 2008.

However, look at online supermarket stores at it is isted as "Plant Butter"...

 

[Gulli]

It's actually pretty good stuff if you can't eat dairy

 

[jondear]

It's actually pretty good stuff if you can't eat dairy

Perhaps we need an ad to counteract the stupid message this ad is pushing at consumers !What else are cows supposed to eat but plants eg grass !