- Location
- Oxfordshire
Educating Consumers : To get them to engage more with the provenance of their food purchases ,to think and research choices ( as a lot of consumers might do when buying new trainers or TV set ) rather than just filling a trolley at the nearest supermarket. To maybe encourage them to want to pay more for food produced in different ways that might make it more nutrient dense, be carrying less pesticide residues and its production has had a less detrimental effect on the ecosystems in operation where it was produced.
Educating Farmers : To demonstrate that there are different ways of generating acceptable profits from food production that might even involve lower yields but lower input costs. To show that natural ecosystems can provide benefits that might replace purchased inputs e.g. Mycorrhizal fungi accessing phosphate for crops , Carabid beetles providing slug control etc. To show that a complex environmentally friendly farming system might provide an acceptable profit rather than a maximised profit but may also provide mental and emotional stimulation in abundance compared with a more simplified " industrial" agriculture approach.
Educating Politian's and policy makers : To make them realise most farmers want to care for the environment but it is dependant on their businesses being profitable enough. To ensure they design user friendly ,realistic environmental schemes;( e.g. flexibilty needed not " do this by this date" mentality )
Educating Everyone : Long term thinking needed!
Educating Farmers : To demonstrate that there are different ways of generating acceptable profits from food production that might even involve lower yields but lower input costs. To show that natural ecosystems can provide benefits that might replace purchased inputs e.g. Mycorrhizal fungi accessing phosphate for crops , Carabid beetles providing slug control etc. To show that a complex environmentally friendly farming system might provide an acceptable profit rather than a maximised profit but may also provide mental and emotional stimulation in abundance compared with a more simplified " industrial" agriculture approach.
Educating Politian's and policy makers : To make them realise most farmers want to care for the environment but it is dependant on their businesses being profitable enough. To ensure they design user friendly ,realistic environmental schemes;( e.g. flexibilty needed not " do this by this date" mentality )
Educating Everyone : Long term thinking needed!